Effective date: February 1, 2026
Last updated: February 1, 2026
EGL Innovations ("we," "us," or "our") operates the website eglinnovations.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.
We are committed to protecting your privacy in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
Information We Collect
Information You Provide Directly
We collect personal information that you voluntarily provide when you:
- Contact us through our contact form (name, email address, phone number, and message content)
- Subscribe to our newsletter (email address)
- Request a resource such as our marketing audit checklist (name and email address)
- Engage our services (business name, contact details, billing information, and project-related information)
Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, including:
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website or source
- IP address (anonymized where possible)
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide requested services
- Send you resources you have requested (e.g., checklists, guides)
- Deliver newsletter content you have subscribed to
- Improve our website, content, and services
- Communicate about projects and deliverables when you are a client
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Third-Party Services
We use the following third-party services that may process your data:
- Formsubmit.co — Processes form submissions from our contact, newsletter, and resource request forms. Data is transmitted securely and forwarded to our email. Formsubmit.co
- Google Fonts — Loads typefaces used on our website. Google may collect your IP address and browser information when fonts are served. Google Privacy Policy
Cookies and Tracking
Our website does not use cookies for advertising or tracking purposes. We do not use third-party analytics platforms that place cookies on your device. Any technical data collected is used solely for website functionality and performance improvement.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:
- Contact form submissions: Retained for the duration of any resulting business relationship, plus a reasonable period afterward
- Newsletter subscriptions: Retained until you unsubscribe
- Client information: Retained for the duration of the engagement and as required by applicable tax and business laws
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
Under PIPEDA and applicable privacy legislation, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete personal information
- Withdraw consent for the collection, use, or disclosure of your personal information (subject to legal or contractual restrictions)
- Request deletion of your personal information
- Unsubscribe from marketing communications at any time
To exercise any of these rights, please contact us using the information below.
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
- Evan Loster, EGL Innovations
- Email: evan@eglinnovations.com
- Phone: 204-259-8669
- Location: Winnipeg, Manitoba, Canada
If you are not satisfied with our response to a privacy concern, you may contact the Office of the Privacy Commissioner of Canada.