Computer Scientist. Marketing Strategist. Published Researcher.

Most marketers study marketing. I studied systems — then spent a decade building them across government, healthcare, and business before applying that lens to marketing.

Let's Talk About Your Business See How We Work

Published in Frontiers in AI • 2x Provincial Award Winner • B.Sc. Computer Science

The Story

I'm Evan Loster — and I didn't take the typical path to marketing.

I started my career in government protective services, where I designed a province-wide Emergency Notification System for Manitoba that won two provincial awards. That's where I learned that good systems save more than time — they save lives.

From there, I moved to healthcare — first coordinating 10+ medical clinics nationally at NAC Medical (where I became a national media spokesperson featured on CBC and Business Insider), then serving as Chief Innovation & Systems Officer at Ekosi Health Centre, where I designed the complete patient experience pathway from first contact to follow-up care.

Along the way, I earned my B.Sc. in Applied Computer Science from the University of Winnipeg and co-authored a peer-reviewed publication in Frontiers in Artificial Intelligence on machine learning and health outcomes.

By 2023, I'd spent a decade building systems across government, healthcare, and business — and I kept seeing the same problem: small businesses were drowning in marketing activity that wasn't connected to anything. Random posts. Disconnected campaigns. Websites that looked good but didn't convert. Effort everywhere, results nowhere.

I built EGL Innovations to fix that. To bring the same systems thinking, process design, and measurement rigor from my operations background into marketing — so Canadian SMBs get marketing infrastructure that actually drives revenue, not just activity.

2013 Province of Manitoba — Designed award-winning Emergency Notification System

2017 NAC Medical — National Clinic Coordinator & media spokesperson

2019 Ekosi Health Centre — Chief Innovation & Systems Officer

2023 Founded EGL Innovations — serving 10+ industries across Canada

Background

Credentials

Published AI Researcher

Co-author, Frontiers in Artificial Intelligence — peer-reviewed publication on machine learning & health outcomes (2023). Not just using AI tools — trained in the science behind them.

Education

B.Sc. Applied Computer Science — University of Winnipeg

2x Provincial Award Winner

Emergency Notification System design for the Province of Manitoba

National Media

Featured spokesperson on CBC and Business Insider for healthcare innovation

Chartered Marketer (In Progress)

CM designation — Canadian Marketing Association

Serving 10+ Industries

Based in Winnipeg, working with businesses across Canada — from professional services to energy to healthcare

The Difference

Why This Background Matters for Your Business

I can actually build what I recommend.

Most marketing consultants hand you a strategy document and wish you luck. With a computer science degree, I build your website, set up your analytics, configure your automations, and write the code myself. No middlemen. No telephone game.

I've run operations at scale.

Coordinating 10+ medical clinics. Designing province-wide emergency systems. Managing patient pathways end-to-end. I understand what it takes to actually run a business — so the marketing I build fits your operations, not the other way around.

I'm trained in AI — not just using it.

I co-authored peer-reviewed AI research published in Frontiers in Artificial Intelligence. When I integrate AI into your workflows, it's grounded in real understanding — not just bolting ChatGPT onto your existing process.

I measure everything.

Systems thinking means KPI frameworks, performance dashboards, and decisions driven by data — not gut feelings. Every dollar of your marketing spend is tracked to outcomes.

Working Style

What It's Like Working Together

Direct access, always.

You work with me directly — the person who designs the strategy is the same person who builds it. No account managers, no handoffs, no lost-in-translation moments.

Straight talk.

I was a media spokesperson on national television. I know how to communicate clearly. You'll always get an honest answer — including "that's not worth your money."

Strategy through execution.

I don't just plan and leave. I build your website, write your copy, set up your analytics, configure your automations, and train your team. End-to-end.

Core Values

What Drives the Work

Clarity Over Complexity

Simple systems that work beat complicated ones that don't. Every solution should be as straightforward as possible.

Measurement Over Guesswork

If you can't measure it, you can't improve it. Every recommendation comes with a way to track whether it's working.

Systems Over Campaigns

Campaigns end. Systems compound. We build marketing infrastructure that gets stronger over time, not weaker.

Honesty Over Hype

We won't oversell, over-promise, or pretend marketing is magic. You'll always get a straight answer — even when it's not what you want to hear.

Let's Build

Ready for marketing that's built like a system?

Book a free 30-minute discovery call. I'll give you an honest assessment of what's working, what isn't, and what I'd prioritize — whether we work together or not.

Book a Discovery Call